Twitter is very noisy. It is a never-ending cascading stream of content. Links, images and video. It can be very overwhelming. It is important to post to Twitter, but it is just as important to listen. If you listen and set up the right search queries, Twitter can be a great lead-generation tool.
The advanced search feature of Twitter is your new best friend. It allows you to search for keywords, phrases and hashtags. For more in-depth targeting, you can narrow your search by entering a date range and location. The default search radius in the advanced Twitter search is 15 miles. If this is too wide, you can adjust it by entering your search query in the main Twitter search bar using this format:
keyword or phrase near:”zip code” within:15mi
Using the Twitter search feature is a good way to find people or conversations that are happening around a certain topic or statement. You may even be able to find a new customer for your product or service.
As an experiment I did a Twitter search for:
I need a haircut near:”10036″ within:10mi
A long list of tweets appeared, but these two stood out.
1) I need a haircut real bad but my barber isn’t available till Friday 🙁
2) I need a haircut, any suggestions?
If you were a hair stylist, this would be a perfect opportunity to reply to their tweet and engage with them.
Can you think of any keywords or phrases that are relevant to your business? Try it out in the Advanced Twitter Search and let me know how it goes.