The Power of Twitter Search and Why You Should Be Using It.

Twitter is very noisy. It is a never-ending cascading stream of content. Links, images and video. It can be very overwhelming. It is important to post to Twitter, but it is just as important to listen. If you listen and set up the right search queries, Twitter can be a great lead-generation tool.

The advanced search feature of Twitter is your new best friend. It allows you to search for keywords, phrases and hashtags. For more in-depth targeting, you can narrow your search by entering a date range and location. The default search radius in the advanced Twitter search is 15 miles. If this is too wide, you can adjust it by entering your search query in the main Twitter search bar using this format:

keyword or phrase¬†near:”zip code” within:15mi

Using the Twitter search feature is a good way to find people or conversations that are happening around a certain topic or statement. You may even be able to find a new customer for your product or service.

As an experiment I did a Twitter search for:
I need a haircut near:”10036″ within:10mi

A long list of tweets appeared, but these two stood out.

1) I need a haircut real bad but my barber isn’t available till Friday ūüôĀ

2) I need a haircut, any suggestions?

If you were a hair stylist, this would be a perfect opportunity to reply to their tweet and engage with them.

Can you think of any keywords or phrases that are relevant to your business? Try it out in the Advanced Twitter Search and let me know how it goes.

Hashtags and TV

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Twitter Hashtags are taking off and  becoming part of the TV watching experience. TV networks are now assigning hastags (#) for their shows. A hashtag creates a searchable topic or conversation on twitter. At the beginning of the CBS show How I Met Your Mother, for example, #HIMYM flashes on the screen. Any one that uses that hashtag in a tweet can add to or participate in a threaded discussion.

In addition to sharing what you are watching by using hashtags on twitter you can also check-in using GetGlue. GetGlue is an application and website that is getting some popularity. It is similar to FourSquare and allows you to check into movies, music, television, books, sports and more. You can share what you are reading, listening to or watching. GetGlue also gives you recommendations on other content it thinks you will enjoy based on your check-ins. The mobile app runs on iPhone, iPad, Andriod, Blackberry and other devices.

Our on-line and off-line lives are constantly getting closer to being one of the same.

What do you think?