OK Go rose to popularity in 2007 with their music video for
Here it goes again. It’s the one with the treadmills. They
are constantly thinking out of the box and doing their own
thing. Just watch their videos. They left EMI and formed their own label after EMI blocked embedding of their music videos on YouTube.
Everything they do is innovative. They take the fun spirit of their music videos on the road and it totally shows.
At every OK Go concert a crowshot is taken and posted to their Facebook Fan Page. The band asks everyone who attended to tag themselves. Not only are people tagging themselves, they are also adding to the comments section talking about their concert going experience and continuing the conversation. This is a fun and interactive idea. OK Go is connecting with their fans.
People like to be part of something. We like to participate and OK Go makes it easy. Can a picture on the internet replace a concert t – shirt, a ticket stub or a memory? Probably not, but it sure will last a lot longer.
Picture taken from this blog.